Seamless Mobile Engagement Transforms Caramoor’s Outdoor Event Experience
Caramoor Center for Music and the Arts, located in Katonah, New York, is celebrated for its diverse and immersive cultural programming, set against a picturesque outdoor setting in the Hudson Valley. Known for its classical music performances and community-focused events, Caramoor attracts a broad audience. The venue fosters a rich environment through its outdoor nature and commitment to inclusive, high-quality experiences.
Overcoming Operational Hurdles in a Weather-Dependent Environment
As an outdoor venue, Caramoor faced specific challenges in managing weather-related disruptions and communicating effectively with its audience. Bad weather always adds wrinkles, and requires staff to find a reliable and efficient way to notify patrons of weather emergencies and also provide options for refunds, credits, or donations. Caramoor was concerned about how their older audience might adapt to new mobile communication technologies, and knew they needed to find solutions that worked for all demographics in their audience.
Leveraging Mobile Technology for Efficient Weather Alerts and Audience Engagement
To address these challenges, Caramoor implemented CrowdEngage, a digital ticket and mobile communication system designed to enhance real-time interaction with patrons. This is how the new mobile patron engagement platform helped the team at Caramoor:
- Weather alerts: A SMS text system for sending out immediate weather-related notifications to all ticket holders, crucial for an outdoor venue where weather conditions can impact events.
- Event updates: A tool to quickly inform patrons of any changes or issues, such as cancellations or delays, and offer choices like credits, refunds, or donations.
- Simplified communication: Replacing complex email communication with simple mobile messages, ensuring even less tech-savvy audience members could easily engage.
“A large part of my audience is from an older demographic. I’m afraid that they won’t get this mobile experience. I’m afraid that they won’t understand it. But at Caramoor, we’ve noticed that they have loved it. It’s so much simpler for them than accessing their email, searching their inbox, and maybe understanding to click the PDF. They understand just to click the one link that’s in the text message. It definitely has made check-ins a lot easier when getting people into a show.”
– Marc Lowenstein, Director of Marketing and Communications
Clear Communication, Satisfied Patrons, and Smoother Event Management
The integration of CrowdEngage brought several positive outcomes for Caramoor:
- Effective weather communication: During a severe downpour, Caramoor quickly notified patrons of the weather emergency using CrowdEngage, offering options for refunds, credits, or donations. This clear communication minimized confusion and frustration.
- Increased patron satisfaction: The simplicity of receiving a text with a clickable link proved highly effective, especially among older patrons. This improved check-in processes and enhanced the overall event experience.
- Proactive engagement: With a proactive communication system in place, Caramoor could manage potential disruptions more efficiently, ensuring patrons remained informed and satisfied.
- Enhanced operational efficiency: CrowdEngage streamlined event management and patron communication, reducing the venue’s administrative workload and improving operational flow.
CrowdEngage has significantly enhanced Caramoor’s ability to handle weather-related issues and communicate effectively with its audience, no matter the member’s age. The successful implementation of this mobile communication tool demonstrates Caramoor’s commitment to providing a seamless and enjoyable experience for all its patrons, regardless of their technological familiarity.
CrowdEngage has definitely been helpful. We now have a system in place for sending weather alerts through it since we are an outdoor venue. We identified that would be the easiest and quickest place to communicate with all our buyers if there’s a weather emergency or something like that. CrowdEngage was a much easier way to send out a text to communicate with visitors and ask if they would prefer a credit, refund, or donation.
– Olivia Tausek, Box Office Manager, Caramoor Center for Music and the Arts
To learn more about Caramoor Center for Music and the Arts and their upcoming programming, visit their website.
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